BTS is sharing a taste of their Korean roots to fans worldwide through a new OREO collaboration featuring a hotteok-inspired brown sugar pancake flavor, set to launch in more than 80 countries.
RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook are joining forces with the world’s #1 cookie to drop the Limited Edition OREO & BTS Cookies, a brown sugar–pancake flavored OREO cookie created by BTS and dedicated to BTS fans. This collaboration will kick off a playful global movement across 80+ markets.
This partnership is the latest expression of the OREO brand’s strategy to disrupt the competitive snack market by curating collaborations that only the OREO brand can deliver on. Together with pop royalty BTS, OREO is bringing its iconic cookie and new flavor to consumers worldwide through a campaign designed to celebrate playfulness and engage fans globally.
Ms. Tran Thi Le Hang, Marketing Director, Mondelez Kinh Do Vietnam, said: “This collaboration with BTS clearly reflects that direction by bringing together the appeal of pop culture, the power of creativity, and a unique product experience. We believe OREO & BTS Cookies will bring a fresh wave of excitement to the market while inspiring Vietnamese consumers through an engaging campaign with strong global appeal.”
BTS has fond childhood memories of eating not just hotteok but also OREO cookies, making this a deeply meaningful collaboration that places a piece of their Korean heritage inside an iconic cookie they’ve always loved.
The Limited Edition OREO & BTS Cookies feature 13 unique embossments BTS designed for their fans, including the band member names, a BTS light stick, and three OREO cookies that form a special message to BTS fans.
While the unique OREO cookie embossments celebrate the BTS fandom, the design on the Limited Edition OREO & BTS Cookie Packs is a vibrant homage to South Korea’s iconic street market culture.
Inspired by the fandom’s letter-writing tradition, OREO is inviting BTS fans to help create the world’s largest love letter to BTS. To join the movement, scan the QR code on the Limited Edition OREO & BTS Cookie Pack or visit https://vn.oreosea.com/ to write a playful digital letter to BTS.
The Limited Edition OREO & BTS Cookies will be available for presale starting on June 2, 2026 at Mondelez Kinh Do’s Shopee Mall Store. The OREO cookies will begin rolling out at retailers starting on June 8, 2026 and will be available only for a limited time.
