The world’s favourite cookie, OREO, is turning 110 years old in 2022, and the brand has kicked off the party with a limited-edition flavour, OREO Birthday Cookie. With lashings of vanilla and crème filled with sprinkles, it has been available in Vietnam since May 2022.
The limited-edition OREO Birthday Cookie is the first OREO flavour to feature rainbow sprinkles and an intense vanilla flavour sandwiched between two delicious chocolate layers. In Vietnam, this version is widely distributed in grocery stores, supermarkets, and via e-commerce channels.
Besides introducing the Birthday Cookie version, OREO also cooperated with the famous cake brand TOUS les JOURS to launch a delicious birthday cake, which is currently distributed exclusively at 32 stores across the country. This limited edition is only available in-store until the end of June.
To get the party started, the brand has launched a playful Augmented Reality (AR) Instagram filter that invites people to blow out 110 candles from an OREO Birthday Cookie.
“Oreo is turning 110 years young and is inviting fans across Vietnam to celebrate the birthday in its unique, playful way with a special new festive flavour. Oreo 110 special edition has everything needed for a playful birthday party – cakes and candles and is supported with an AR experience inspired by the universal act of blowing out candles. We hope you’ll take a moment to blow out the candles, make a wish for the year ahead, and enjoy our most playful celebration yet,” Mr. Sameer Yadav, Marketing Director of Mondelez Kinh Do Vietnam, shared.
The Southeast Asia-wide campaign will also grant birthday ‘gifts’ to lucky OREO fans. Anyone who blows out all 110 candles within 15 seconds using OREO’s AR filter on Instagram will have the chance to win prizes such as iPhone 13 Pro Max or camera Instax mini 11, together with a special birthday gift set from Oreo. In addition, Oreo also gives away 416 Birthday Cookies OREO x TOUS LES JOURS to those who participate in the #blowthecandles challenge in Vietnam. The challenge will end on June 19, 2022.
Aiming to the trend of both delicious snacking and enjoying playful experiments towards the consumers, Mondelez Kinh Do Vietnam believes Oreo Birthday Cookies continue to be the playful connector in joyful family time.
Try the Instagram filter here: https://bit.ly/3kiyxcn