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Prudential Vietnam launches new AI-powered mental wellness tools to support people balancing their mental and physical health

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HCMC, July 4, 2022 – Prudential Vietnam has announced the launch of its new Mental Wellness tools aimed at supporting users to manage their mental and physical health with personalised information and recommendations. The AI-powered tools can now be accessed on Pulse by Prudential (‘Pulse’), adding to the extensive features on this all-in-one holistic health and wealth management mobile app.

According to a scientific brief released by the World Health Organization (WHO) in March 2022, global prevalence of anxiety and depression significantly increased by 25 percent in the first year of the pandemic. In pre-pandemic Vietnam, according to statistics published by the Institute of Mental Health under the Hanoi-based Bach Mai Hospital, 30 percent of the population was diagnosed with various mental health issues, while 25 percent was related to depression and 15 percent was caused by stress disorders. Despite close to one in three people were aware of their conditions, only few sought medical attention. From the above statistics, the mental health of a large population has been heavily affected by the Covid-19 pandemic.

Mr. Tran Thanh Phong, Chief Marketing Officer at Prudential Vietnam, said: “We cannot talk about holistic wellness without considering mental health. The COVID-19 pandemic has clearly taken a toll on people’s mental health over the past two years, with uncertainties and anxiety affecting our daily lives, particularly in fulfilling our family, social and personal duties. We hope to support people through this challenging time with our new service features.”

The WHO defines mental health as a state of well-being in which the individual realizes his or her own abilities, can cope with the normal stresses of life, can work productively and fruitfully, and is able to make a contribution to his or her community. A mentally healthy person is generally positive in their thinking, able to take charge of their behaviors and emotions while remaining resilient against life’s challenges.

With new Mental Wellness tools now available on Pulse, users can gain more information about their mental health status:

  • Self-awareness Quizzes: Consisting of 6 tests designed to help users recognize their current mental health conditions, relationship qualities, and their comfort levels in everyday planning and self-nurturing, all important factors for enjoying a happier, more stable and well-balanced
  • Mood Tracker: A feature designed to document and track one’s mood and emotions, with which they can better acknowledge their thoughts and behaviors, moderate negative reactions and increase compassion as well as relationship qualities.

Additionally, Pulse users can access bite-sized, curated audiovisual content on mental health topics and self-care methods should they wish to expand their knowledge.

Since its launch in May 2020, nearly three million users in Vietnam have benefited from the insights and solutions recommended by Pulse. The more popular and frequently used tools in supporting users throughout their health journeys include:

  • Healthcheck: A digital questionnaire designed to provide users with a 3D anatomical view of the body and health insights on potential health conditions. It provides suggestions for users to improve their long-term health.
  • Symptom Checker: An AI-powered chatbot analyses a user’s health condition and provide relevant advice.
  • Telemedicine: Enables users to easily access medical consultation via video calls from anywhere in Vietnam.

“The launch of Mental Wellness tools on Pulse further underscores Prudential’s commitment to raising public awareness in Vietnam on the importance of maintaining a balanced life, both physically and mentally. We hope our innovative solutions will offer a pathway for everyone to achieve that and get the most out of life,” added Mr. Tran Thanh Phong.

About Pulse by Prudential

Pulse by Prudential (Pulse) is an all-in-one app that offers holistic health and wealth management solutions to consumers. Powered by Artificial Intelligence (AI), Pulse serves as a health and wealth partner to users. It is designed to help people prevent, postpone, and protect against the onset of diseases, as well as make informed financial decisions to protect and grow their wealth.

Pulse is part of Prudential’s strategy to make healthcare and financial security more accessible to more people by leveraging digital technologies and best-in-class partnerships. Launched in Malaysia in August 2019, Pulse is active in 17 markets and 11 languages in Asia and Africa, and has been downloaded more than 32 million times (as at Dec 2021).

Pulse is currently available on the Apple/Google Play stores in Cambodia, Hong Kong, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Taiwan, Thailand, Vietnam in Asia, and Cameroon, Ghana, Kenya, Nigeria, Uganda and Zambia in Africa.

For further information about Pulse, please visit  https://www.prudential.com.vn/vi/tim-hieu-pulse/

About Prudential Vietnam

Prudential Vietnam Life Insurance Co., Ltd. (Prudential) is a member of Prudential plc, a global financial group with operations concentrated in strong growth markets in Asia. Prudential has been operating in Vietnam for more than 22 years and is focused on expanding the life insurance market, changing people’s perceptions of insurance. As of 31 December  2021, Prudential Vietnam has developed a team of more than 218,000 professional consultants, with more than 350 general agent offices, transaction offices and customer service centers together with the network of 7 prestigious partner banks that are ready to serve more than 1.6 million customers nationwide. Prudential is also the pioneer in applying modern technology to simplify processes, enhance customer experience and support the community on the journey of mastering their own health and life.

With the slogan “Listening. Understanding. Delivering.”, Prudential reaffirms its commitment to always putting customers first, delivering innovative and comprehensive solutions to support their evolving needs for a healthier and wealthier life, while making engagement easier for today’s digital-savvy customers.

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