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Singapore F&B expo introduced to Vietnamese firms

The Saigon Times

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HCMC – The FHA-Food & Beverage and ProWine 2024, an international food and beverage exhibition, will serve as a platform for individuals and businesses in the Vietnamese F&B industry to expand their market reach. The event will provide trading opportunities and promote engagement with the international market.

The event is scheduled to take place in Singapore from April 23 to 26, 2024 and features over 1,100 exhibitors from nearly 50 countries and territories, including Germany, the U.S., the UK, Brazil, China, France and Hong Kong.

FHA-Food & Beverage and ProWine 2024 will showcase the latest trends, innovations, and products in the F&B industry. It aims to create a premium platform for Vietnamese businesses to connect with global F&B players, explore new opportunities, and gain valuable insights and resources to enhance their competitiveness. This was stated by Janice Lee, Event Director, Hospitality, Food & Beverage of Informa Markets during a pre-event press conference held on December 13 in HCMC.

Janice Lee, Event Director, Hospitality, Food & Beverage of Informa Markets speaks at a pre-event press conference in HCMC

Diep Do, Group Brand Manager of New Viet Diary, said that the event would facilitate face-to-face communication, allowing participants to interact directly with experts and specialists. This interaction will provide a deeper understanding of global innovation technologies and product knowledge, which can be applied to the Vietnamese market.

The four-day exhibition will feature 3,800 meetings connecting buyers and sellers, along with seminars focusing on specialized news regarding the importance of Halal matters and strategies to achieve net-zero goals in the F&B industry, contributing to the sustainability of the food future. This demonstrates a strong demand for novel foods and innovations.

Ian Roberts, vice president of Informa Markets, said that the 2024 edition would attract more attendees as the global F&B industry continues to grow, driven by consumer demand.

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