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Monday, September 25, 2023

Solite rings in summertime fun with its new Disney-themed collection

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Mondelez Kinh Do brings Solite Softness to all consumers through the newest collection inspired by fan-favourite Disney characters.

This summer 2023, Solite, a proud brand of Mondelez Kinh Do Vietnam, launches the Solite Disney-themed Collection 2023. Solite’s exclusive summer collection is inspired by iconic and beloved characters such as Mickey Mouse and Friends, Anna and Elsa from Frozen & Spider-Man, who have charmed generations of fans in Vietnam. Shoppers can now enjoy the rich flavors and superb quality of Solite’s unique tender sponge cakes, with colourful new packaging designs featuring artwork of Disney characters.

“Solite stands for tender nurturing and inspires playful connections between members of the family. With this Disney-inspired collection, Solite is bringing the joy of Disney characters closer to consumers in Vietnam. We are very happy and excited about our teamup with Disney,” said Sameer Yadav, Marketing Director, Mondelez Kinh Do Vietnam.

The Solite Disney-themed Collection 2023 includes nine versions of boxes and trays, containing a collection of 13-character cards inside. From June 28 to August 8, 2023, when purchasing Solite Disney-themed Collection, consumers can also participate in the Solite “Magic Summer” program with plenty of attractive prizes, including six weekly prizes of Japan trips, 42 daily prizes of Vinfast e-bikes, and thousands of other attractive prizes.

Summer is always a favorite season with many exciting activities. The launch of Solite’s Disney-themed Collection 2023 is an opportunity for fans to enjoy a “Magic Summer” together with special events that bring a colorful world, lots of fun games, and chances to win many attractive gifts from Solite.

To take part in the program, consumers follow the simple steps: purchase Solite Disney-themed Collection 2023, find the character card inside, scan the QR Codes, then wait for the winning results.

The Solite Disney Collection 2023 is now available at retail stores nationwide as well as modern sales channels such as supermarkets, convenience stores, and Mondelez Kinh Do’s official stores on Tiki, Shopee, Lazada…

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