HCMC – Seoul, the capital of South Korea, and the Seoul Tourism Organization on August 3 jointly launched a tourism promotion program in HCMC to attract back Vietnamese travelers and bolster the tourism partnership between the two cities.
The event was the first to be organized to introduce Seoul’s tourism to Vietnamese visitors after the fourth wave of the Covid pandemic, with the participation of many South Korean and Vietnamese travel firms, hotel operators and entertainment service providers.
At the event, the firms of the two cities exchanged information and sought cooperation opportunities to develop tourism products for a stronger post-pandemic tourism recovery.
Lee Hye Jin, head of global marketing at the Seoul Tourism Organization, said the program marked a key milestone for tourism connectivity between Seoul and HCMC, and demonstrated Seoul’s desire to boost the economic and tourism partnership between South Korean enterprises and Vietnamese firms.
A survey conducted by South Korea in 2021 showed that during the 2015-2019 period, Vietnam was South Korea’s seventh largest source market, with some 555,000 Vietnamese travelers on average entering the East Asian country each year.
