Vietnam’s ongoing transition from a linear economy to a circular one requires local manufacturers to adapt to it and prepare new business strategies. In this evolving landscape, branding is emerging as a pivotal element for success. During the launch ceremony of the HCMC Brand Awards 2023 last week, experts and business executives discussed the role of branding in nurturing innovation and propelling business growth. This event was jointly organized by the HCMC Department of Industry and Trade and the Saigon Times Group. Under the theme “Innovation and Sustainability,” the HCMC Brand Awards for this year aim to acknowledge and commend businesses based in HCMC that have achieved remarkable success in brand development while contributing significantly to the city’s sustainable growth. In the current fast-moving marketplace, experts assert that companies are compelled to undertake a comprehensive overhaul of their branding strategy, moving beyond mere marketing campaigns for specific products. Branding assets are increasingly becoming a source of revenue. Hence, it becomes imperative for every company to cultivate a distinctive narrative that effectively communicates its unique stories and core values. Additionally, businesses should judiciously assess their current expenditures and future returns in this context. Pressures on the horizon Pham Phu Ngoc Trai, […]
Vietnam’s ongoing transition from a linear economy to a circular one requires local manufacturers to adapt to it and prepare new business strategies. In this evolving landscape, branding is emerging as a pivotal element for success. During the launch ceremony of the HCMC Brand Awards 2023 last week, experts and business executives discussed the role of branding in nurturing innovation and propelling business growth. This event was jointly organized by the HCMC Department of Industry and Trade and the Saigon Times Group. Under the theme “Innovation and Sustainability,” the HCMC Brand Awards for this year aim to acknowledge and commend businesses based in HCMC that have achieved remarkable success in brand development while contributing significantly to the city’s sustainable growth. In the current fast-moving marketplace, experts assert that companies are compelled to undertake a comprehensive overhaul of their branding strategy, moving beyond mere marketing campaigns for specific products. Branding assets are increasingly becoming a source of revenue. Hence, it becomes imperative for every company to cultivate a distinctive narrative that effectively communicates its unique stories and core values. Additionally, businesses should judiciously assess their current expenditures and future returns in this context. Pressures on the horizon Pham Phu Ngoc Trai, […]
Vietnam’s ongoing transition from a linear economy to a circular one requires local manufacturers to adapt to it and prepare new business strategies. In this evolving landscape, branding is emerging as a pivotal element for success. During the launch ceremony of the HCMC Brand Awards 2023 last week, experts and business executives discussed the role of branding in nurturing innovation and propelling business growth. This event was jointly organized by the HCMC Department of Industry and Trade and the Saigon Times Group. Under the theme “Innovation and Sustainability,” the HCMC Brand Awards for this year aim to acknowledge and commend businesses based in HCMC that have achieved remarkable success in brand development while contributing significantly to the city’s sustainable growth. In the current fast-moving marketplace, experts assert that companies are compelled to undertake a comprehensive overhaul of their branding strategy, moving beyond mere marketing campaigns for specific products. Branding assets are increasingly becoming a source of revenue. Hence, it becomes imperative for every company to cultivate a distinctive narrative that effectively communicates its unique stories and core values. Additionally, businesses should judiciously assess their current expenditures and future returns in this context. Pressures on the horizon Pham Phu Ngoc Trai, […]
HCMC – Achieving the Net Zero goal poses significant challenges for developing countries like Vietnam, including financial limitations, currency fluctuations, and technology transfer issues,...
HCMC - Heineken Vietnam has published its 2022 Sustainability Report, highlighting the company's progress in achieving its goals of "Brewing a Better Vietnam" and...
The Government has made it clear: it is high time for sustainability. And, in that endeavor, the business community plays a crucial role.
Sustainable development...
HCMC – The United Nations Food and Agriculture Organization (FAO) has praised the Mekong Delta province of Dong Thap's efforts to improve agricultural production...
HCMC - Local content agency Dear Our Community, in collaboration with Standard Chartered Bank, has recently kicked off the “Opening the Way -- Leading...
Three pillars of sustainability, namely economy, environment and society, are recognized and promoted in the United Nations’ 2030 Agenda for Sustainable Development. Sustainable development...
HCMC – HEINEKEN Vietnam has been named among the Top 2 Most Sustainable Companies in the manufacturing sector in Vietnam at the Corporate Sustainability...
HCMC - HSBC Vietnam and the Ministry of Natural Resources and Environment have signed a memorandum of understanding (MOU) to collaborate on the Environment,...
Creating an estimated one-third of the world’s overall waste and more than 30% of global carbon dioxide emissions, the property development industry should pursue...