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Thursday, July 18, 2024

The Ascott unveils Citadines brand

The Saigon Times

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HCMC – CapitaLand Investment Limited’s (CLI) wholly owned lodging business unit, The Ascott Limited (Ascott), unveils the refresh of its fastest growing brand, Citadines, with 80 properties under development across 56 cities.

Citadines, which means “city dwellers” in French, offers travelers the comfort of a serviced residence and the flexibility of a hotel.

In Vietnam, Citadines is present in tourist destinations and cities such as Citadines Marina Halong (Quang Ninh), Citadines Pearl Hoi An (Quang Nam), Citadines Regency Saigon (HCMC), Citadines Bayfront Nha Trang (Khanh Hoa) and Citadines Central Binh Duong (Binh Duong).

In the brand relaunch campaign in Vietnam, guests can experience Citadines-branded programs through these main events and activities. Guests can receive the dedicated assistance of Citadines in exploring the city’s beauty and popular dining and entertainment spots.

“Citadines is an important brand in Ascott’s portfolio and we look to aggressively expand its footprint in key cities around the world,” said Tan Bee Leng, Ascott’s managing director for brand & marketing.

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