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Tuesday, July 16, 2024

Toolkit launched to help retailers maintain contact with customers

The Saigon Times

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HCMC – The BEUP 2022 toolkit was introduced at the Omnichannel Playbook event on December 29 to help retailers connect all brand solutions and resources throughout the customer journey, ensuring the journey is not broken.

BEUP 2022 will help convert and activate Omnichannel, a customer-centric marketing method that helps businesses increase brand coverage, creates a seamless and consistent customer experience at the lowest possible cost, more effectively and practically, Nguyen Thanh Giang, CEO of The Purpose Group, said at the annual event, “Omnichannel Playbook – Unifying Brand and Customer Experience”, organized by The Purpose Group in collaboration with SmartOSC and ANTSOMI.

In fact, in Vietnam, the explosion of e-commerce and the popularity of smart devices led to an increasing number of people online. Omnichannel presence is becoming a business strategy that in many cases will determine the fate of a business.

This year, the pandemic has hit people across all fronts. Therefore, digital transformation has become even more urgent. Activating Omnichannel for access to customers across every touchpoint, from face-to-face to online and vice versa, is a practical and effective solution for businesses in the 4.0 era, Giang added.

The BEUP 2022 toolkit will allow flexible branding across the entire customer journey chain, an extensive digital commerce ecosystem to reach customers from e-commerce to social commerce and O2O and the unity of customer data from many different sources. It is an effective cross-channel sales funnel, a tool that helps customers grasp the entire sales funnel from reaching customers in the first step to the last step in the buying journey.

Data from the General Statistics Office shows that despite the protracted impact of the Covid-19 pandemic, Vietnam’s total retail sales of goods and services in 2021 will still maintain a growth rate of about 3%-4% compared to 2020. This shows the dynamism of brands in reaching customers at different touchpoints to ensure business efficiency.

Over the past three years, the Omnichannel Playbook event has offered many practical solutions in digital transformation, thereby bringing about the most favorable business results. The knowledge-sharing from international partners and successful case studies in the domestic and regional markets will help businesses see global trade trends more clearly and be more confident when applying Omnichannel.

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