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Sunday, June 16, 2024

Tran Duc’s artistic creation at HawaExpo 2024 from the essence of Vietnamese culture

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With unique design ideas and meticulous investment in construction and installation, the booth of Tran Duc Corporation at HawaExpo 2024 is considered an artistic masterpiece combining traditional culture with modern technology and design trends.

Tran Duc Corporation is participating in HawaExpo (the annual trade fair of the Vietnamese wood and furniture industry) with the largest booth in the event, covering an area of over 300m2 and showcasing the most advanced experience zones of green materials in the Architecture & Construction sector.

Designed with the concept of “Vietnamese Lotus – Reaching the World,” Tran Duc’s booth is likened to an artistic masterpiece that harmonizes traditional culture with contemporary design. The image of the lotus flower represents both national pride and the story of Tran Duc throughout its formation and development. The lotus flower blooms with three layers of petals, symbolizing three images: the lotus in the mud, rising despite difficulties, representing the challenges Tran Duc has faced during its journey of over 20 years; the blooming lotus, embracing the sun, demonstrating the constant growth and vitality of the current corporation; the fully bloomed lotus, expressing the goal of reaching the world and asserting the brand position of the corporation in the future.

Tran Duc’s booth is constructed with sustainable materials manufactured by the corporation, covering an area of over 300m2. The flooring of the structure is made of CLT structure – a new green material solution first introduced in Europe. Tran Duc is the only entity in Southeast Asia to possess a CLT production line. The booth was constructed within 72 hours and can accommodate over 300 people along with its interior. This solution offers advantages such as time-saving in construction and reduced weight compared to traditional concrete. This new technology promises a significant advancement for the Green Architecture & Construction industry in Vietnam.

In addition to allowing customers to experience the CLT wooden structure firsthand, Tran Duc Corporation introduces other Green Architecture solutions, such as wood treatment, mass timber, hospitality furniture and pre-engineered homes. At the event, Tran Duc collaborated with industry experts to hold seminars on the topic “Sustainable Material Solutions in Architecture & Construction, Striving for Net Zero” providing more specific information about Net Zero and Green materials to architects, construction units, and investors, assisting them in making informed decisions for future projects.

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