HCMC – Saigontourist Group, Vietnam Airlines, and Japan’s All Nippon Airways (ANA) have recently joined hands to hold a tourism promotion event in Tokyo and Osaka, Japan in a bid to attract more Japanese to visit Vietnam.
In Tokyo, the Vietnam Tourism Promotion Conference was attended by Vietnamese ambassador to Japan Pham Quang Hieu, and Aoyagi Yoichiro, member of Japan’s House of Representatives, along with senior officials, association representatives, and industry professionals from both countries.
This conference was part of a series of activities taking place between July 12 and 14, marking the largest tourism event to be held in Japan since the Covid-19 pandemic began.
Aviation and tourism companies have leveraged this opportunity to showcase Vietnamese culture and cuisine, and explore avenues for enhanced cooperation between the two nations.
During the event, Vietnam Airlines and Saigontourist Group signed a range of cooperative agreements with Japanese counterparts, including the Japan Association of Travel Agents, the Japan National Tourism Organization, ANA, Peace In Tour, and MS Tour. These collaborations are expected to invigorate tourism activities and promote new tourism products.
Pham Huy Binh, chairman of Saigontourist Group, said the Japanese market is important to Vietnam’s tourism. The company is committed to improving accommodation, amusement, and historical and cultural tour programs for Japanese tourists.
Prior to the pandemic, Saigontourist served around 200,000 Japanese guests annually. Meanwhile, Saigontourist Travel, a subsidiary of Saigontourist Group, brought tens of thousands of Vietnamese travelers to Japan a year, said Binh.
In October, a Vietnamese food festival is scheduled to take place in Tokyo, organized in collaboration with Saigontourist Group and other partners.