HCMC – Vietnam looks to serve 110 million tourists next year, with eight million of them coming from abroad and 102 million from the home market, said the Vietnam National Administration of Tourism (VNAT).
The country is expected to earn roughly VND650 trillion in tourism revenue in 2023, the VNAT, under the Ministry of Culture, Sports and Tourism, added.
The local tourism industry next year will release the Vietnam tourism zoning plan in the 2021-2030 period, with a vision toward 2045, after it is approved by the Government.
The industry will also launch Vietnam’s tourism marketing strategy by 2030, a project on applying technology to develop smart tourism and promote tourism to become an economic growth driver, and another project to develop community-based tourism.
In addition, tourism promotion campaigns will be implemented throughout the upcoming year. The local tourism sector will attend international tourism forums and trade fairs in Indonesia, Berlin and London, among others. VNAT will also promote Vietnam tourism on CNN and other global media giants.
VNAT added that it would coordinate with the Vietnam Tourism Association, travel operators and localities nationwide to promote Vietnam’s tourism in some key markets, including ASEAN, Australia, Europe and North America.
Besides, the national tourism authority will team up with Binh Thuan Province to host the National Tourism Year 2023 in this south-central coastal province.
This year, the local tourism industry has gradually got back on track after the Covid-19 pandemic, especially the domestic segment. The country served an estimated 101 million domestic tourists in 2022. Many hubs in the country have enjoyed a busy tourist season and lots of provinces and cities saw a sharp increase in tourist arrivals, VNAT said.
Moreover, more than 3.66 million international travelers have visited Vietnam this year, up 23.3 times against the year-ago figure, according to data from the General Statistics Office.
The total tourism revenue is estimated to be VND495 trillion this year, up 23% versus the full-year target and equal to 66% of the pre-pandemic level in 2019.