HCMC – The Saving Threatened Wildlife project has recently unveiled a series of key messages and visuals with the aim of reshaping consumer behavior concerning the use of illegal wildlife products.
These messages and visuals will be featured in social media campaigns, disseminated to influence target audiences in high-traffic tourist areas, interactive events, and incorporated into collaborative efforts with partners, including the Tourism and Traditional Medicine Associations.
Michelle Owen, chief of Party at the Saving Threatened Wildlife project, said, “The launch of these visuals and the participation of various stakeholders underscore the support for and the necessity of reducing the demand for illegal wildlife products.”
She highlighted that the involvement of different sectors, such as the tourism and traditional medicine associations, sends a powerful message about illegal wildlife products.
The campaign focuses on five culturally tailored messages and visuals, addressing the motivations behind the consumption of illegal wildlife products and encouraging social mobilization among youth and government agencies.
Specifically, the messages and visuals urge traditional medicine practitioners to prescribe and use legal, safe, and sustainable ingredients. They encourage individuals seeking health benefits to engage in sports and activities to demonstrate their vitality through physical activity rather than resorting to rare wildlife products.
The Saving Threatened Wildlife project is funded by the U.S. Agency for International Development (USAID) and implemented by the World Wildlife Fund (WWF), TRAFFIC, and ENV.
