At the Zak World of Façades Sydney 2025 conference on February 20, BM Windows, as an international supply partner, joined top industry experts in Australia to discuss the opportunities and challenges for Vietnam’s façade industry in the modern global supply chain.
Zak World of Façades is a prestigious global conference series focused on façade design and engineering, held across more than 40 countries. The Sydney edition in 2025 marks the 171st global event and the fourth in the city, bringing together leading regional and international experts to explore sustainable initiatives and modern façade challenges.
During the event, Mr. Tran Van Tien, General Director of BM Windows, and Mr. G. Michael Schmidt, Engineering Director, participated in panel discussions with global experts, addressing the risks, challenges, and advantages of international procurement in the façade sector. This is a highly technical field with distinct regulatory standards varying by country and region. Additionally, rapid advancements in design trends and new technologies pose significant challenges for foreign suppliers entering international markets, particularly those with stringent sustainability standards like Australia.
“The international supply chain offers competitive pricing due to large-scale production, optimized processes, and the ability to leverage regional economic advantages, especially in developing countries like Vietnam. This helps optimize costs, thereby increasing investment value while ensuring product quality and facilitating project budget control,” shared Mr. G. Michael Schmidt, Engineering Director of BM Windows, regarding the advantages of Vietnam’s façade supply at the event.
Besides, Mr. Tran Van Tien underlined that to succeed in premium markets like Australia and North America, BM Windows focuses on three core elements: deep technical knowledge, close collaboration with international partners, and proactive project execution. Understanding project technical requirements is crucial for assessing risks, ensuring proactive implementation, and delivering façade systems on schedule and within budget.
Discussing the technical challenges of different markets, Mr. Tien noted that beyond thorough technical preparation and manufacturing capabilities, adaptability and a proactive mindset are key for international suppliers seeking to penetrate demanding markets. “Ultimately, transparency and professional collaboration are the decisive factors for BM Windows’ project success,” he emphasized.
Participating in international events like Zak World of Façades is part of BM Windows’ annual strategy. These events provide opportunities to connect with leading façade experts worldwide, gain insights into emerging trends, and stay updated on technical standards in different countries and regions.
Domestically, BM Windows has completed over 600 projects across major cities, establishing itself as Vietnam’s leading façade contractor.
BM Windows’ participation in global projects and events not only reinforces its industry leadership but also reflects its commitment to bringing Vietnam’s façade expertise to the international stage. “Although Vietnam’s façade industry was not initially recognized globally for its technical excellence, our real-world project execution proves that BM Windows is ready to expand and strengthen the presence of Vietnamese façades worldwide,” Mr. Tien stressed.
