Tu Mo Rong Kon Tum Ngoc Linh Ginseng from the former Tu Mo Rong District in Kon Tum Province will be introduced at the 15th Vietnam International Travel Mart (VITM 2026), as part of Quang Ngai Province’s exhibition booth.
The product, known in Vietnam as a high-value medicinal herb, is being positioned within a broader trend that links tourism, wellness, and sustainable consumption. Its presence at the fair is expected to highlight the unique characteristics of herbal regions while creating opportunities to connect with visitors and businesses in tourism, hospitality, and OCOP (One Commune One Product) sectors.
VITM 2026 will take place at the ICE Hanoi International Exhibition Center and is expected to attract hundreds of thousands of visitors.
The Quang Ngai booth, featuring Tu Mo Rong Kon Tum Ngoc Linh Ginseng, is set to draw attention from those interested in Vietnam’s specialty products and green tourism experiences.
The event will run from April 10 to April 12, 2026, from 8:00 a.m. to 6:00 p.m. The Quang Ngai exhibition area is located at booths 96–99.
