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Thursday, July 18, 2024

Branding for innovation and sustainability

By Dung Nguyen

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Vietnam’s ongoing transition from a linear economy to a circular one requires local manufacturers to adapt to it and prepare new business strategies. In this evolving landscape, branding is emerging as a pivotal element for success. During the launch ceremony of the HCMC Brand Awards 2023 last week, experts and business executives discussed the role of branding in nurturing innovation and propelling business growth. This event was jointly organized by the HCMC Department of Industry and Trade and the Saigon Times Group. Under the theme “Innovation and Sustainability,” the HCMC Brand Awards for this year aim to acknowledge and commend businesses based in HCMC that have achieved remarkable success in brand development while contributing significantly to the city’s sustainable growth. In the current fast-moving marketplace, experts assert that companies are compelled to undertake a comprehensive overhaul of their branding strategy, moving beyond mere marketing campaigns for specific products. Branding assets are increasingly becoming a source of revenue. Hence, it becomes imperative for every company to cultivate a distinctive narrative that effectively communicates its unique stories and core values. Additionally, businesses should judiciously assess their current expenditures and future returns in this context. Pressures on the horizon Pham Phu Ngoc Trai, […]
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