Corporate Social Responsibility (CSR) has evolved from a secondary concern to a strategic priority, driving long-term business success and societal progress. This message was at the heart of the Saigon Times CSR 2024 Merit Ceremony, held in HCMC on November 14. Experts and business leaders at the event emphasized the critical role of community-focused practices in today’s corporate landscape. Now in its sixth year, the annual Saigon Times CSR program honored 40 businesses for their exceptional CSR initiatives. With companies increasingly focused on strengthening their brands, attracting top talent, and managing risks, CSR has emerged as a key differentiator. By addressing social and environmental challenges, businesses can enhance their reputation and generate sustainable value for their stakeholders. CSR as a strategic necessity At the “Invest in a sustainable future” seminar held as part of the Saigon Times CSR 2024 Merit Ceremony, Joseph Low, president of Keppel’s Real Estate (Vietnam), emphasized that CSR programs are essential for building trust with stakeholders, including customers, partners, and employees. This trust, he noted, is vital to sustained business success as it drives brand loyalty, talent attraction, and employee engagement. Younger generations, in particular, are drawn to companies prioritizing social and environmental responsibility. According to […]