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Thursday, June 25, 2026

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Less pressure, same competition

A recent U.S. Supreme Court ruling and the U.S. government’s quick move to introduce a new import tariff of 10–15% have eased cost pressures on Vietnamese exporters, down from around 20% previously. However, industry experts and businesses say the change provides relief rather than a fundamental shift in Vietnam’s competitiveness. The ruling invalidated the legal basis for some tariffs imposed under executive authority, forcing the U.S. administration to revise its approach. In response, U.S. President Donald Trump signed an order introducing an additional 10% tariff for 150 days, with the option to raise it to 15%, under the Trade Act of 1974. Research group Global Trade Alert estimates the adjustment could lower the average U.S. import tariff from about 15.4% to 8.3%, depending on how widely and how long the new measures are applied. While this reduces cost pressures for U.S. importers and retailers, it shows that tariffs remain a key tool in U.S. trade policy, even if applied more flexibly. Lower tariffs help stabilize orders and ease financial strain The change is especially important for Vietnam, as the U.S. remains its largest export market, accounting for 27–30% of total export revenue in recent years. Major export sectors include furniture, […]
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