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Thursday, April 25, 2024

Cathay United Bank targets consumer finance in Vietnam

The Saigon Times

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HCMC – Cathay United Bank (CUB), a Taiwanese digital bank, announced a major shift in Vietnam, venturing into consumer finance after 18 years of operations in the Southeast Asian country.

CUB sees advantages in Vietnam’s young, tech-savvy population of 100 million, and aims to become a leading Taiwanese bank in the digital consumer finance sector.

Benny Miao, executive vice president (head of South East Asia Region) at CUB, said the bank is charting a distinctive path among Taiwanese banks in Southeast Asia, having chosen a unique development trajectory from its inception.

With new digital services launched in 2024, CUB has plans to empower Vietnamese consumers and tap into the country’s dynamic financial landscape.

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