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CSR at root of Mirae Asset’s core values and business strategies

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The term “corporate social responsibility” (CSR) has become increasingly popular among not only the business community but people from all ethnicities, social classes and ideologies. According to the United Nations, CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives, while at the same time addressing the expectations of shareholders and stakeholders.

For Mirae Asset Finance Vietnam, CSR is at the very root of the company’s core values and business strategies. CSR programs have made valuable contributions to the sustainable development of the company in particular and of the community in general. Besides this, CSR is considered as a tool to connect Mirae Asset Finance Vietnam’s members and between the company with the customers.

Supporting people affected by Covid-19

In late April, Mirae Asset Finance Vietnam donated VND273 million (US$11,650) to the Saigon Times-Great Circle program to lend a helping hand to disadvantaged people who have been severely affected by the Covid-19 pandemic. Of the total, VND150 million came from the company’s budget and VND123 million was contributed by its employees.

The Saigon Times-Great Circle program is an initiative of the Saigon Times Group that aims to help mitigate the difficulties faced by poor families and people who have lost their jobs during the pandemic.

Thanks to support from generous sponsors like Mirae Asset Finance Vietnam, the program was able to give scholarships to poor students, donate face masks and hand washing machines to schools and provide necessities to impoverished people in cities and provinces most affected by the pandemic such as Hau Giang, Dong Thap, Can Tho, Danang, Quang Nam and Thua Thien Hue.

Seeing customers’ benefits as top priority

Through the “Walk for Covid-19 victims” program, Mirae Asset Finance Vietnam launched a VND10 billion package to join hands with the Government in preventing and combating Covid-19 in April 2020. This package was customized for the company’s customers who were struggling to make repayments because of Covid-19.

The program offered two flexible options for the customers, including waiving part of loan interest or rescheduling the tenure. As of late August, the program has benefited more than 3,600 customers.

Lee Ja-yong, chairman of the Members Committee of Mirae Asset Finance Vietnam, said this package was an effort from the company to support the economy in the midst of the crisis and simultaneously share a part of the financial burden with customers to overcome this global crisis.

“One of our business principles is ‘Customer First’ and we always try our best to make it,” he said.

By implementing the “Walk for Covid-19 victims” program, Mirae Asset Finance Vietnam aimed to improve customer experiences and bring them the most convenient services when lending via the My Finance App, a comprehensive option at the midst of the pandemic. With the app, customers can easily get Mirae Asset Finance Vietnam’s financial support from home.

Mirae Asset Finance Vietnam is a member of the global finance company from Korea, Mirae Asset, with 20 years’ experience in finance, securities, investment and asset management. Mirae Asset is operating in 15 countries, with 200 offices and branches worldwide.

Appearing in Vietnam since 2006 and officially commencing business in 2011, the company has built the vision to pursue the optimal investment management strategy and to always be with customers in their long-term strategy. Besides this, with the goal of optimizing opportunities for customers to access the effective, legal and safe capital, Mirae Asset Finance Vietnam has made lots of efforts to improve the consumer finance products.

Mirae Asset’s footprints and developments have been honored by Global Brands Magazine and Global Banking & Finance Review as the company was recognized by the two global magazines based in London as “The Most Innovative Consumer Finance Company Vietnam in 2019.”

By Minh Tuan

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