HCMC – The HCMC Department of Tourism on March 7 signed a memorandum of understanding with the European Chamber of Commerce in Vietnam (EuroCham) to promote tourism in the southern city in the 2022-2024 period.
The deal is aimed at strengthening the city’s research capacity, developing websites, sharing databases and training human resources to revive the city’s tourism sector battered by the Covid-19 pandemic.
In addition, the municipal department and the EuroCham will focus on promoting meetings, incentives, conferences and events (MICE), cuisine tourism and market research.
Through the deal, HCMC will be popularized as a must-visit destination for visitors from Europe and elsewhere, contributing to boosting the city’s tourism recovery, the local media reported.
Speaking at the signing ceremony, EuroCham’s Chairman Alain Cany said that Vietnam’s full reopening of tourism from March 15 signals good news for the European business community.
EuroCham highly valued the Government’s efforts to reinstate the visa waiver policy for people from certain countries, including European experts and investors.
Nguyen Thi Anh Hoa, director of the municipal department, said the signing was meaningful as the city was prepared to reopen tourism from March 15, painting a bright picture for the city’s tourism.
HCMC is looking to welcome 3.5 million foreigners in 2022, with Europe seen as one of the city’s key source markets.
On the day, the HCMC Department of Tourism also signed a deal with the Vietnam Airport Ground Services Company Limited to build a tourism trademark for the city, foster market research, organize tourism promotion programs and attract MICE tourists.