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KIDO Group in deal with TikTok

The Saigon Times

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HCMC – KIDO Group has forged a strategic alliance with TikTok Vietnam to launch the Entertainment & E-commerce (E2E) project, a platform that is designed to connect businesses with consumers.

E2E is expected to provide a comprehensive platform for businesses to showcase their products and services, engage with customers, and drive up sales.

The platform will feature entertainment content, food reviews and fashion showcases, all integrated with a shopping experience. Businesses will be able to tap into TikTok’s user base and leverage the platform’s ecosystem and existing logistics infrastructure to reach new customers.

E2E is backed by a strategic investment from KIDO Group and is powered by TikTok’s influence. The platform is officially launching with a mission to become a leading TikTok channel for combined shopping and entertainment.

E2E aims to deliver authentic, high-quality content and products to users at home and abroad.

As businesses seek new avenues for marketing and commerce in a digital age, the KIDO-TikTok collaboration aims to provide an innovative solution, offering cost-effective livestreaming and leveraging existing logistics to shorten the product-to-consumer cycle, said Tran Le Nguyen, general director of KIDO Group.

Its KDC shares edged up 0.32% to VND63,200 per share today, November 27, with a matching volume of 778,300 shares.

The VN-Index of the Hochiminh Stock Exchange closed lower, with 351 stocks declining and 165 others gaining. It lost 7.55 points, or 0.69%, to 1,088.06 points, with 595 million shares worth VND11.8 trillion changing hands.

These figures represented a 38% drop in trading volume and value over the previous session. Block deals contributed 87.8 million shares and VND1.8 trillion to the overall value.

Out of the 30 bluechips in the VN30 basket, 23 stocks dipped, while only five managed to rise. Notably, SAB, VHM and VIC were resilient, contributing to a mitigated market decline. SAB increased by 2.1%, VHM by 1.8%, and VIC by 1.2%, collectively adding 1.7 points to the overall index.

The banking sector cast a shadow over the market today, with six bank stocks taking a nosedive. With a 1.49% drop, BID shed more than 0.8 point from the VN-Index.

HAG took the lead by liquidity on the southern market with a matching volume of 36.4 million shares. It also bucked the trend, rising 1.9% to end at VND10,600 per share.

The HNX-Index of the Hanoi Stock Exchange dropped by 2.22 points, or 0.98%, to close at 223.89 points, with 62 winners and 104 losers. There were 55.3 million shares valued at over VND1 trillion changing hands on the northern bourse.

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