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Saturday, June 22, 2024

Leveraging regional opportunities

By Dennis Khng

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At Food & Hotel Asia – Food & Beverage 2024 (FHA Food & Beverage 2024) in Singapore, Tin Nguyen, vice director of Hapii Coffee, exudes enthusiasm as he welcomes visitors to his bustling stand. Amidst the hustle and bustle of distributors, corporate buyers, and hoteliers, Nguyen and his team are busy serving tasting cups and arranging displays. “I am happy and excited to be here! It is a very good regional trade event, and I have already met many potential customers,” Nguyen said during a brief pause between meetings. “My goal at this event is to find one or two partners. I chose FHA because it is well established in Southeast Asia, and I am looking for a Southeast Asia distributor.” Taking place from April 23 to 26, 2024, at Singapore Expo in the Changi area, Food & Hotel Asia – Food & Beverage boasts approximately 1,500 exhibitors from over 50 countries, with 70% being manufacturers. The event anticipates attracting 60,000 visitors to its 65,000-square-meter site. “Because it is such a big regional event with many visitors from the region, it gives us a chance to survey what the Southeast Asia market wants,” Nguyen explained. “With that knowledge, we can […]
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