The One Commune One Product (OCOP) program, aimed at boosting rural economic development by showcasing agricultural, non-agricultural, and service products from different regions, has yet to get a positive response from the market. Despite its implementation throughout the country, achieving success for these products remains no easy task. The story centers around Phan Thi My Le’s company, a pioneer in selling OCOP products in Danang City, providing insight into the current OCOP market and the requirements for its sustainable development. Quality is not enough My Le’s journey began with selling […]
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