In Hanoi City’s iconic Hoan Kiem pedestrian area this October, laughter, music, and shared stories of love filled the air. For two days, from October 11 to 12, the “Happy Young Families Day 2025” unfolded under the theme “Together, We Are Home – Writing the Journey of Love.” Now in its sixth year, the event has become more than a cultural celebration — it is a heartfelt initiative that honors family values while inspiring young Vietnamese to build modern, harmonious, and resilient homes.
This year’s edition also marked a special milestone: five consecutive years of partnership between the Vietnam Youth Federation and Phu Nhuan Jewelry Joint Stock Company (PNJ). Their joint mission is simple yet profound — to nurture happiness within young families and spread PNJ’s core philosophy of “Living Beautifully” (Sống Đẹp) across the community.
A celebration of everyday love
The 2025 theme, “Together, We Are Home – Writing the Journey of Love,” drew inspiration from the simplest yet most meaningful moments of family life — a couple’s shared understanding, parents accompanying their children through challenges, and family members expressing love through responsibility and care. The message was clear: happiness is not found in grand gestures, but in the everyday acts of companionship and empathy that strengthen the bond of home.
Across the event’s vibrant spaces, families could experience this message firsthand. The “Journey of Love” game station became a hub of laughter and teamwork, where couples and families worked together to overcome playful challenges. Elsewhere, instant photo booths captured spontaneous smiles and precious memories — small keepsakes of love to take home.
PNJ and other partners like Seoul Aesthetic Clinic, Nam Duoc – Ich Nhi, and Coboté contributed gifts and promotions, adding joy and warmth to the festival atmosphere. Every corner of the event was designed to rekindle affection, understanding, and the art of being present with loved ones.
A night to remember
The highlight of the celebration came on October 12 with the grand music gala “Writing the Journey of Love.” The concert brought together popular Vietnamese artists and young talents who transformed stories of family affection into soulful melodies. The stage became a canvas of emotion — portraying the beauty of companionship, the endurance of love, and the collective effort to build happy, modern Vietnamese families.
Through music, the gala connected generations and backgrounds, reminding everyone that, regardless of how life changes, love remains the foundation of every home.
Meeting the faces of modern family inspiration
Beyond entertainment, Happy Young Families Day 2025 was a space for real-life stories — where audiences met inspiring families whose lives embody resilience, mutual respect, and shared responsibility.
Among the most anticipated moments was a warm dialogue with national footballer Que Ngoc Hai’s family, known for balancing professional success with a grounded family life. Also joining were TV host Le Manh Cuong and his wife, BTV Huong Giang, who shared insights on partnership and parenting in the digital age.
The event also honored ordinary yet extraordinary families, such as that of Ms. Vang Thi Thong and Mr. Lam A Ha — a couple who radiate optimism and kindness despite life’s challenges. Cardiologist Dr. Do Doan Bach and other young parents shared their approaches to building loving, understanding households rooted in respect and empathy.
Through these exchanges, the festival became a mirror reflecting the diversity of Vietnamese families — modern yet traditional, evolving yet grounded in enduring values of love and care.
PNJ’s vision: Living beautifully in every home
Behind the scenes of Happy Young Families Day lies PNJ’s long-term CSR initiative, “Happy Young Families” — a collaboration with the Vietnam Youth Federation that supports young Vietnamese couples on their journey toward stable and fulfilling family life.
The program aligns with PNJ’s broader “Living Beautifully” sustainability vision — which encourages individuals to live with kindness, nurture strong and loving families, and contribute to a more compassionate and harmonious society.
For PNJ, corporate social responsibility is not an occasional act but a continuous commitment to creating beauty beyond jewelry — beauty that lives in relationships, in kindness, and in shared humanity. By empowering families to communicate, understand, and support one another, PNJ believes it is helping to shape a more emotionally intelligent and cohesive society.
Writing the journey of love together
After six successful years, Happy Young Families Day has grown into a movement that transcends the boundaries of an event. It is a celebration of togetherness — a reminder that every act of care, every shared smile, and every moment of patience writes another line in the story of love.
As thousands of families gathered at Hoan Kiem Lake to play, sing, and reflect, one message resonated above all: a happy society begins with happy families. And through its ongoing partnership and heartfelt CSR vision, PNJ continues to prove that true beauty shines brightest when it comes from the heart — and when we choose to “live beautifully,” together.
