Reverie Saigon has unveiled a refreshed concept for The Reverie Boutique, repositioning the space as a curated destination for luxury gifts and elegant lifestyle experiences in the city’s Times Square building.
Located on the first and second floors, the boutique blends retail with a calm meeting space in a central district. The first-floor gift gallery, spanning nearly 80 square meters, features a mezzanine layout designed to create a fluid, immersive experience.
Displays include the hotel’s signature pastries and artisanal chocolates made from single-origin cacao, alongside candles and fragrances from an Italian brand. The selection also features lacquerware and silk scarves, highlighting Vietnamese craftsmanship as keepsakes.
The second floor offers a seating area for guests to enjoy pastries, beverages and light bites. The updated concept aims to position the boutique as a refined venue for casual meetings and leisurely visits while extending The Reverie Saigon’s luxury brand experience.
