HCMC – The administration of HCMC has launched the “Summer Shopping 2023” sales promotion program, with supermarkets and businesses offering attractive discounts to entice consumers.
The HCMC Department of Industry and Trade reported that around 3,000 companies are participating in 7,000 sales promotions over three months, from June 15 to September 15.
The promotional program is divided into three phases. The first phase, known as the “cashless month,” began on June 15 in collaboration with Tuoi Tre newspaper. This is followed by the river tourism festival and concludes with a super promotion for luxury brands starting on August 15.
Various fashion and consumer goods retailers are offering discounts ranging from 30% to 50%. Small traders at retail markets are also participating, with prices slashed by 5% to 50%.
Nguyen Nguyen Phuong, deputy director of the HCMC Department of Industry and Trade, said that the three-month promotional program aims to stimulate the current low purchasing power.
This year’s program includes the participation of travel companies, hotels, and restaurants offering summer tours and vouchers. It is noteworthy that the high-end segment has joined the promotional program for the first time, targeting affluent buyers and travelers.