HCMC – The Saigon Times Group and the HCMC Department of Industry and Trade launched the second HCMC Brand Award this morning, aimed at honoring businesses in the city for their brand-building efforts, especially at a time when the Covid-19 pandemic is taking a toll on HCMC.
The launching ceremony was livestreamed on the website of Kinh Te Saigon Online (https://thesaigontimes.vn), Facebook fanpage of The Saigon Times, the website of the HCMC Brand Award (https://thuonghieuvang.thesaigontimes.vn), Facebook fanpage of the HCMC Brand Award and the websites of business associations and the HCMC Center Of Supporting Industries Development (CSID).
In the selection process, the panel of judges will look into aspects such as transparency, compliance with law, efficiency in branding, corporate social responsibility, human resource policy, research and development, innovation, creativity, the reputation and popularity of company brands and the quality and safety of products.
The HCMC Brand Award ceremony is expected to take place in December.
The HCMC Brand Award is an annual program aimed at raising the awareness of enterprises active in HCMC over the importance of branding and encouraging them to pay more attention to innovation, creativity and sustainable development, and contribute to the development of HCMC, which is the country’s economic hub.