HCMC – In Vietnam’s urban centers, a new trend is on the rise, redefining the traditional perceptions of pets, particularly, cats and dogs: pet spas.
These have blossomed everywhere in HCMC, selling eccentric poke-balls for pets, suits and even expensive pet food from Japan or Korea. A regular treatment for a dog starts at VND100,000, while the most expensive can go up to VND500,000 or VND1 million for specific requests such as a fancy haircut, expensive imported creams, and colored fur.
While these treatments are restricted to just a handful of pet owners, spas are growing exponentially as demands are rising.
In this process, pets are getting new identities and status in Vietnamese society. Driven by a large and young generation of Vietnamese, as well as the upcoming middle-class, cats and dogs are increasingly being seen as family companions.