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THAIFEX-Anuga Asia 2024 opens in Bangkok

By Do An

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HCMC – Thailand’s Deputy Prime Minister Phumtham Wechayachai inaugurated THAIFEX-Anuga Asia 2024, one of the regional largest food and beverage (F&B) trade shows, at the Impact Exhibition and Convention Center in Bangkok yesterday, May 28.

The event, running until June 1, is expected to generate 100 billion baht (US$2.9 billion) in revenue, with Thai businesses accounting for 60 billion baht.

Phumtham said the food industry is a cornerstone of the Thai economy and highlighted the Government’s commitment to innovation and safety standards in the sector.

In 2023, Thailand’s food exports grew by 2.7% to over US$39 billion, driven by increased demand from China and ASEAN. The country is currently the 12th largest food exporter globally.

With over 3,000 companies from more than 50 countries participating, the 32nd THAIFEX-Anuga Asia 2024 provides a platform for regional and international businesses, particularly small and medium-sized enterprises (SMEs) and startups, to connect with buyers and importers globally.

The event features 11 zones showcasing a diverse range of products, including seafood, frozen food, rice, fruits and vegetables, sweets, confectionery, drinks, coffee, tea, food technology, meat, and food services. Special zones are also dedicated to Halal food, organic food, and future food.

Koelnmesse, a co-organizer of THAIFEX-Anuga Asia, announced a strategic partnership with the U.S. Department of Agriculture (USDA) for the 2025 edition of the trade show. This collaboration aims to enhance global trade and market expansion opportunities for regional and international food businesses.

Thailand’s Deputy Prime Minister Phumtham Wechayachai speaks at the opening ceremony
A view at the opening ceremony of THAIFEX-Anuga Asia 2024
Representatives of Vietnamese businesses at the F&B trade fair
This year, Vietnam has a strong presence with approximately 150 participating businesses showcasing a variety of products such as frozen food, fruits, vegetables, and confectionery
Robert Frank Godec (L), U.S. ambassador to Thailand, and Gerald Böse, president and CEO of Koelnmesse, announce the partnership to boost international trade at THAIFEX-Anuga Asia 
(L-R) Mathias Kuepper, Koelnmesse’s managing director and vice president APAC, Lynn How, project director of Koelnmesse
A business prepares and cooks its products directly at the event, offering attendees an opportunity to sample fresh, authentic flavors
Over 700 chefs compete at the Thailand Ultimate Chef Challenge
Attendees discover the latest F&B trends at THAIFEX
The event is expected to attract around 80,000 visitors from various countries and territories
Visitors savor global flavors at the show

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