Coca-Cola proudly announces the New Year Celebration Festival at Nguyen Hue – Le Loi Square, District 1, Ho Chi Minh City, on January 11 and 12, 2025. This event officially sets a new world record for the highest number of New Year wishes shared through culinary delights via social media. It also marks the brand’s first-ever spectacular fireworks display to welcome the New Year. These activities are the centerpiece of the campaign “Heartfelt Wishes for A Magical Tet Together” aimed at inspiring love, openness and shared moments that fill every Tet moment with joy and happiness.
With the message “Sharing Heartfelt Wishes for A Magical Tet Together,” Coca-Cola transforms traditional cuisine into a bridge, breaking down barriers and encouraging people to send unique New Year wishes online. From December 20, 2024 to January 5, 2025, 68,686 wishes were shared across platforms, reigniting the spirit of connection during the traditional Tet holiday and showcasing Coca-Cola’s commitment to creating magical Tet moments.
In addition to announcing the record, Coca-Cola’s New Year Celebration Festival delivers a vibrant Tet atmosphere with a colorful, explosive fireworks display, touching the hearts of thousands of attendees with unforgettable experiences. This festivity embodies the heartfelt intentions Coca-Cola sends to Vietnamese consumers, igniting the Tet spirit, and bringing joy and hope for an exciting start to the New Year.
This year, the Food Truck Festival in Ho Chi Minh City and Hanoi is a prominent highlight. The food trucks, adorned in Coca-Cola’s dazzling red Tet packaging and the familiar Golden Swallow emblem that has been synonymous with the brand for three decades, are not only eye-catching but also offer unique culinary experiences. Each truck serves as a gathering spot for people to share warm early New Year moments.
Parallel to spreading the festive spirit, Coca-Cola is committed to practical actions for the community to create a warm Tet for Vietnamese families. The “0 VND Tet Market” program, in its third consecutive year in collaboration with the Red Cross, has supported over 6,500 households in Hanoi, Ho Chi Minh City, Danang, Long An, and Thua Thien-Hue with more than VND5.4 billion. Each family receives a VND600,000 voucher for shopping for essential goods for a fuller Tet meal. Contributing to this meaningful journey, the Coca-Cola Foundation has also granted over VND3.7 billion in cash to residents affected by Typhoon Yagi in Phu Tho and Lao Cai, helping them overcome difficulties and welcome the New Year.
Mr. Le Trung Tin, Marketing Director of Coca-Cola Vietnam, said: “Accompanying millions of Vietnamese families for the past three decades, Coca-Cola has always been at the forefront of creative campaigns, spreading traditional Tet values combined with modern touches to every home, along with activities that bring practical value to the community. Through the 2025 Tet campaign, with activities enthusiastically embraced by consumers, as evidenced by the newly established world record, Coca-Cola has become a bridge for the shared heartfelt wishes, bringing a connected and magical Tet to everyone.”
