HCMC – Vietnam is emerging as a strategic hub for Italian manufacturers, as it offers a skilled workforce, availability of free trade agreements, and proximity to major Asian markets.
Many Italian companies, particularly in footwear and textiles, have established production facilities in Vietnam.
Brands such as Superga and Kappa manufacture shoes in the country while keeping design and material sourcing in Italy. This model enables cost reduction, shorter delivery times, and improved access to Asian consumers, according to Michele D’Ercole, chairman of the Italian Chamber of Commerce in Vietnam (ICHAM).
Speaking at the “Italy in 10 Selfies” event held by ICHAM in HCMC on March 19, D’Ercole highlighted Vietnam’s growing appeal as a manufacturing base. The event showcased 10 key industries where Italy leads, ranging from the circular economy and renewable energy to pasta production, pharmaceutical exports, and furniture.
Italian textile firms “use the manufacturing here, but most of them want to export to Asia,” said D’Ercole. With 600 million consumers in the ASEAN region and duty-free trade agreements with China, India, and Australia, Vietnam offers a strategic location that helps businesses streamline supply chains and quickly adapt to shifting demand.
According to the report, Italy’s culture and creativity sectors generated an added value of €104.3 billion in 2023. Italy also ranks first in Europe in design industry turnover and employment, with 27.1% revenue growth between 2021 and 2022, nearly double the EU average. Additionally, 75% of Italian designers now incorporate sustainability principles into their work.
While Vietnam has cemented its position as a global manufacturing powerhouse, experts suggest that the country needs to invest more in innovation and technology to move up the value chain. Strengthening creativity, research, and development will help Vietnam transition beyond low-cost production and secure a stronger foothold in the global supply chain.
