AB Mauri Vietnam, a leading supplier of yeast and baking ingredients solutions, has appointed an industry veteran, Mr. Tran Huu Dat, as the company’s new General Director. With his strong commercial mindset, he is expected to lead the company to expand the growth of AB Mauri in Vietnam.
Mr. Tran Huu Dat is a seasoned professional with 19 years of strong leadership experience. He has led sales and trade teams at various FMCG companies and multinational manufacturing corporations. His discipline and commitment to results have allowed him to consistently meet and exceed business objectives.
Mark Prendergast, Global Markets Director, AB Mauri said: “Tran Huu Dat’s background in trade and sales and his strong leadership skills are the main reasons why we believe he is in the best position to lead AB Mauri in Vietnam. His proven knowledge and capabilities to introduce and scale programs and lead diverse teams will prove valuable as he ushers AB Mauri towards continued success.”
Throughout his career, Mr. Tran Huu Dat has proven how his problem-solving mindset and his results-oriented approach has yielded great outcomes. As he rose through the ranks, he developed more commercial strategies and increased the number of people he managed. The various trade, sales, and commercial programs he introduced and implemented, along with consumer engagement programs, have consistently led to achieving sales volumes and hitting various KPIs of the business.
As Mr. Tran Huu Dat moved to several companies after that, his knowledge and expertise continued to prove valuable. His continuous development and implementation of sales, distribution & merchandising strategies consistently yielded positive results. His vast experience contributed as he assumed leadership positions enabling him to have a strong business sense and understanding how to make the companies he has led succeed in Vietnam.
“I am excited to have been appointed to lead AB Mauri in Vietnam. I look forward to leading the business, especially as the company has a strong presence in Vietnam and is recognized as a top supplier of yeast, and manufacturer and supplier of baking ingredients solutions. I am excited as well to work with a highly skilled and talented team. My focus is to ensure that we achieve everyday great executions to ensure the continued satisfaction of our partners and customers,” says Mr. Tran Huu Dat, General Director of AB Mauri in Vietnam.
Prior to joining AB Mauri Vietnam, Mr. Tran Huu Dat served as the General Director of Thai Wah Vietnam, a subsidiary of Thai Wah Corporation which develops and manufactures starch and noodles-based products.
AB Mauri Vietnam belongs to ASSOCIATED BRITISH FOODS Group (ABF) operating in five main business areas: Baking Ingredients, Food Sugar, Agriculture, Consumer Goods, and Fashion. AB Mauri, a multinational group with 150 years of experience in the production of yeast and baking ingredients, is committed to ensuring that traditional bakers and industrial bakery customers have access to the latest products and solutions to meet the ever-changing requirements of the bakery industry.
