Mondelēz Kinh Do Vietnam has officially launched the “Trash Right 2026” program, with a kick-off ceremony held in Binh Hoa Ward, HCMC.
The program has kicked off at two primary schools – Binh Hoa Primary School and Binh Hoa 2 Primary School. Nearly 4,000 students at both schools will participate in over 250 “Green Lessons”, interactive sessions designed to build knowledge on waste sorting and recycling. Teachers are also equipped with handbooks to facilitate these lessons and encourage students to practice waste management throughout the program.
The program is also rolling out a series of initiatives, including a “Trash Right Challenge” for waste collection and sorting, recycling workshops, and waste-for-rewards events – all designed to reinforce knowledge and motivate students to take action. Alongside this, the “Green Ambassador” model, a network of selected and trained student leaders, acts as a catalyst for change, amplifying sustainability messages among their peers, families, and the community.
In addition, “Green Stations” have been installed on school premises to serve as daily waste sorting points. All recyclable plastic waste will be transferred to recycling partners, while organic waste will be sent to the Green Hero project for fertiliser.
Nguyen Thi Ngoc Lien, corporate & government affairs director, Mondelēz Kinh Do Vietnam, said: “Mondelēz Kinh Do is committed to driving sustainable growth by creating positive impact for the communities where we operate. Through the Trash Right initiative, we aim to foster strong collaboration among schools, families, and the broader community to enhance waste management awareness among younger generations.”
Nguyen Tu Hai, member of the Standing Committee of the Party Committee and vice chairman of Binh Hoa Ward People’s Committee, shared: “We highly appreciate the program’s action-oriented approach, which goes beyond raising awareness by empowering students to take direct action and build sustainable habits from an early age. This creates a strong foundation for positive behaviors to extend to families and the wider community.”
The program is expected to continue expanding to additional primary schools across HCMC throughout 2026, scaling up to 10 schools and more than 12,000 students, with a target of collecting and sorting between 6,000 – 8,000 kg of waste.
“Trash Right” is a regional environmental education initiative led by Mondelēz International across Southeast Asia, aimed at scaling school-based waste sorting education. Since 2022, the initiative has been reaching tens of thousands of students across 5 countries and helping collect tens of tons of plastic waste for recycling.
