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Wednesday, November 30, 2022

CBRE and its journey of spreading love

By T.Quang

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Realizing that corporate social responsibility (CSR) is pivotal for the long-term development strategy of organizations and enterprises, property service provider CB Richard Ellis (CBRE) Vietnam, during its 20 years of operation in Vietnam, has made its utmost effort to contribute to the community’s sustainable development.

Since 2020, CBRE has conducted multiple CSR programs to lend a helping hand to the underprivileged nationwide, spreading love and kindness among the community.

Nurturing future generations

This year, CBRE Vietnam has held a program called “Accompanying children to school” at the Que Huong Humanity Center in Binh Duong Province, where 360 orphans aged between six and 15 are being brought up.

CBRE presented children at the center 2,000 notebooks, 2,000 pens, 500 kilograms of rice and 220 gift sets. Through the activity, CBRE wanted to support these children’s learning journey.

In an effort to bring up and nurture future generations of the country, CBRE has also joined hands with many entities to carry out other meaningful projects over the past few years.

In specifics, since March 2021, CBRE Vietnam has coordinated with the non-governmental East Meets West Foundation to execute a project to build healthy schools in Hoa Ninh Commune, Hoa Vang District, Danang City.

Hoa Vang District was heavily hit by the Covid-19 pandemic as well as the historic floods in October 2020. Through the project, in which CBRE donated VND1.1 billion (US$46,053), East Meets West and the Education and Training Division of Hoa Vang District repaired schools damaged by the floods, installed clean drinking water systems, improved hygiene facilities and provided essential supplies to five primary schools in the district.

In addition, through training courses, more than 4,000 students, teachers and employees of schools were instructed to adopt hygiene habits, and knowledge about responding to natural disasters, ensuring safety for students and fostering the solidarity among the community during the pandemic.

Donating blood, planting trees

With the spirit of “a drop of blood is given, a life remains”, blood donation has become an annual activity at CBRE over the past few years. The humane activity has helped save many lives.

CBRE has cooperated with the National Institute of Hematology and Blood Transfusion and the Hospital of Blood Transfusion and Hematology in HCMC to organize the blood donation campaign 2022 in Hanoi and HCMC. With the participation of nearly 100 employees of the company and their relatives and friends, 37,800 cubic centimeters of blood has been collected, helping save the lives of patients and cherishing the tradition of “mutual love, mutual affection” of Vietnamese people.

CBRE has also attached much importance to environmental protection. This year, the firm has kicked off an afforestation campaign within the framework of the “Green happiness” project in association with Song Foundation in Vinh Chau Town of the Mekong Delta province of Soc Trang.

The campaign’s target is to cover 10 hectares of alluvial soil with trees by 2022. In this project, CBRE contributed over 4,000 trees worth VND450 million.

On June 23, nearly 50 employees of CBRE Vietnam joined hands to plant the first trees in Soc Trang.

CBRE expects the project will help green alluvial soil, and minimize landslides and salinity intrusion. Furthermore, the activity will contribute to diversifying seafood resources, protecting forests, building a sustainable future for the Mekong Delta, and improving locals’ livelihood.

Combating the pandemic

Due to the severe impact of the Covid-19 pandemic, CBRE rolled out multiple activities under its “Stay strong Vietnam – Stand by you” campaign with an aim to support the community in fighting the pandemic.

In 2020, CBRE called on its employees to contribute to its Covid-19 relief fund to help those with difficult circumstances to stabilize their livelihood and overcome the challenging period.

In particular, CBRE coordinated with the Vietnam Fatherland Front Committee in Binh Tan District, HCMC and the People’s Committee and Council and the Vietnam Fatherland Front Committee in Binh Hung Hoa A Ward to launch a rice dispenser, often dubbed rice ATM, in the ward.

On May 20, 2020, the firm presented 7.7 tons of rice valued at VND96.2 million to Binh Tan District.

The rice ATM is practical to the disadvantaged in the district, proving CBRE’s commitment to the campaign of “no one is left behind” during the pandemic.

In June last year, CBRE Vietnam’s employees donated VND66.7 million to the Covid-19 vaccine fund.

And yet, CBRE accompanied Song Foundation in the “Be Strong Vietnam” campaign by spending VND149 million buying 15 tons of rice for poor residents in areas put under lockdown in HCMC.

With these CSR activities, CBRE wants to share the difficulties of local residents and promote these good deeds in the community.

According to CBRE, life will be better with love and compassion.

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