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Friday, July 26, 2024

Fusion to launch new properties

The Saigon Times

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HCMC – Fusion Hotel Group is expanding its presence in Southeast Asia, with hotel openings in Hanoi, Danang, and the launch of a new brand in Binh Duong Province.

HIIVE Binh Duong, the first of three new properties to open its doors to guests, marks a fresh addition to Fusion’s already established range of unique lodging products.

Targeting the growing mid-level business traveler, HIIVE will be developed around Vietnam’s bustling commercial and industrial hubs, attracting global corporate direct investments.

This modern 172-key hotel features a range of meeting facilities and co-working spaces with accommodations for business guests. Other amenities include a golf simulator, 24-hour fitness center, and sports bar to support work and downtime.

Fusion began with a single property in Vietnam in 2008 and has since expanded its footprint to 16 hotels throughout Vietnam and Thailand.

Over the next 12 months, three new Vietnam properties will be added to its portfolio – Fusion Resort & Villas Danang, Fusion Suites Hanoi, and HIIVE Binh Duong that will make its brand debut.

Fusion Resort & Villas Danang is planned for opening in fall 2023. This 242-key resort includes four dining and entertainment offerings and wellness facilities.

Early in 2024, Fusion is slated to make its first appearance in Vietnam’s capital with Fusion Suites Hanoi. Part of a mixed-use development and high-end shopping mall, this new 238-key property is located near many tourist attractions.

“With our roots and established Vietnam business, we will grow our presence in the country off the back of its macroeconomic growth and favorable demographics. Beyond Vietnam, we are targeting to grow our Thailand platform as well as near-term expansion in Southeast Asia,” said Peter Meyer, CEO of Lodgis and Fusion Hotel Group.

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