HCMC – The tourism sector of HCMC is gearing up to boost promotional programs in key foreign markets to attract more visitors this year.
The HCMC Department of Tourism will concentrate its promotional efforts on major source markets such as the U.S., the United Kingdom, Germany, Singapore, and Australia.
The southern city is aiming for six million international arrivals this year, up from 5.2 million in 2023.
To attain this target, the city will roll out a series of new tourism products and services, including theme tours, night tours, and MICE (meetings, incentives, conferences, and exhibitions) events.
The city also plans to participate in major international travel fairs and exhibitions, including the IMEX Frankfurt and WTM London.
The HCMC government will continue to enhance its tourism infrastructure, upgrade the transportation system, and improve the quality of local hotels and restaurants.
