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Masterise Group on the way to build a better future for community

The Saigon Times

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Being a relatively young enterprise in the local real estate sector, Masterise Group has risen into a giant in corporate social responsibility (CSR) activities. Its CSR programs have been conducted in a systematic manner with specific plans and purposes for beneficiaries.

In April this year, the group initiated a long-term program “Build a Better Future” with multiple initiatives and practical activities.

Activities in the program are designed toward the United Nations Sustainable Developments Goals to tackle urgent challenges, enhance the quality of Vietnamese people’s lives and contribute to the prosperity of the community. To realize the goals, Masterise Group has worked out a three-pronged approach: living environment, education and humanitarian aid.

Nurturing future generations

As a part of the “Build a Better Future” program, Masterise Group announced the strategic partnership with UNICEF Vietnam to commence the “Innovation for Children” project.

The project is aimed at empowering 34,700 children and young people to become change agents through climate initiatives.

Through this project, Masterise will support the development of schools adapting to climate change, where climate and environmental impacts will be mitigated by using green energy, and the learning quality will be improved by enhancing students’ access to clean water, sanitation and hygiene. Masterise aims to provide clean water to 20,000 people.

Within the framework of the “Innovation for Children” project, many progressive initiatives will be piloted, including a non-emission toilet model using solar power which will be introduced in Vietnam for the first time.

Masterise Group gives the top priority to children who are the most vulnerable in society but the future generations of the country. It sets goals to enhance the quality of education and raise social awareness, promoting lifelong learning opportunities for all.

The group has a plan to provide long-term support for nearly 150 children and adolescents countrywide facing difficulties induced by the pandemic.

According to a report by the Institute of Labour Science and Social Affairs, more than 2,500 Vietnamese children are orphaned by the Covid-19 pandemic.

Masterise Group pledges to be a long-term companion of the “Cung con di tiep cuoc doi” (going on in life with children orphaned by Covid-19) program. It has awarded sponsorships to 30 orphaned children in HCMC to ease their pain.

The “Build a Better Future” journey is extended with a program to offer means of subsistence for disabled adolescents in June and July. Masterise Group partnered with the Hanoi and HCMC Youth Unions to support 100 disabled young people with extremely difficult circumstances caused by the pandemic.

Moreover, the pandemic has upended the lives of many low-income households, forcing many children to drop out of school to help their families to make ends meet. Understanding the situation, Masterise Group has got involved in the “Cap la yeu thuong” (Pair of loving leaves) program to support 15 disadvantaged children nationwide to overcome poverty to study.

Care for community

Humanitarian aid initiatives of the group have been implemented since May and will last until the end of 2022.

The group commits to accompanying and connecting those who grapple with challenges, such as natural disasters and epidemics. With the motto of “no one is left behind”, Masterise has been coordinating with other agencies and units to expand the “Build a Better Future” to more disadvantaged localities and communities.

With an expectation to provide solid shelters for poor residents to ensure their safety during storm and flood seasons, Masterise has joined forces with the Vietnam Fatherland Front Central Committee to build, repair and upgrade 400 houses worth VND20 billion for residents heavily affected by storms, floods and the Covid-19 pandemic in many provinces across the country.

Jason Turnbull and Truong Thi Ngoc Anh, vice chairwoman of the Vietnam Fatherland Front Central Committee, at the groundbreaking ceremony of a house for the underprivileged in the northern province of Tuyen Quang in September this year

The first 200 will be built in Nghe An, Thanh Hoa, Quang Tri, and Yen Bai in the first period of the program. In the second phase, 200 remaining houses will be built in Ha Giang, Kon Tum, Tuyen Quang, Tay Ninh, and Quang Binh.

Early this year, the group conducted the “Giving love – Sending Tet to every home” program to support disadvantaged families in HCMC, giving them with gift sets, including 20 kilograms of rice, instant noodles, spices, and confectionery each.

This is the group’s first long-term CSR activity, which was held in association with Saigon Children, the HCMC Youth Union and Cho Ray Hospital.

In the lunar New Year, or Tet holiday every year, Masterise Group supports the community with practical activities, such as giving Tet gifts to workers, poor households and students who spend Tet away from home.

This year, the group presented 7,000 gift sets worth VND2.1 billion to its workers at its projects nationwide. Gifts were also given to migrant workers and 1,500 homeless children and orphans.

It also accompanied the HCMC Youth Union to offer coach tickets for more than 1,000 students and workers studying and living in HCMC so that they could return to their hometowns to celebrate Tet. Furthermore, the group cooperated with Cho Ray Hospital to present 200 gift sets to patients with difficult circumstances.

Creating sustainable values for environment

As a real estate developer in Vietnam, Masterise has developed world-class developments as well as smart cities and communities. In addition, it has joined hands with the local authorities to develop infrastructure facilities meeting the needs of rural communities.

In specifics, Masterise funded VND1.5 billion to build a local bridge in Phu Lac Commune, Tuy Phong District, Binh Thuan Province. Earlier, local residents had faced many difficulties during the rainy season as the only road to their rice fields was often flooded.

The bridge facilitates travel and transport activities of residents in Lac Tu and Phu Dien villages, alleviating poverty and helping locals access schools, medical centers and markets.

During the development journey, Masterise Group’s business and CSR philosophy remains unchanged. It steadfastly works to improve the living environment, contribute to Vietnam’s prosperity and development, and build a better future for all walks of life through sustainable values.

Official information about Masterise Group’s corporate social responsibility activities can be found at: https://masterisehomes.com/en/corporate-social-responsibility

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