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Tuesday, June 25, 2024

Over 800 ao dai designs showcased at HCMC festival

By Le Vu

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HCMC – At the opening ceremony of the 2024 HCMC Ao Dai Festival on March 7, more than 800 ao dai (traditional Vietnamese long dress) designs by 30 designers were displayed at a stage on Nguyen Hue pedestrian street.

The 2024 HCMC Ao Dai Festival, themed “I love Vietnamese Ao dai”, aims to showcase Vietnam’s culture and tourism to domestic and international audiences, thereby boosting tourism and related services.

The festival is recognized as “The longest-running ao dai festival in Vietnam” by the Vietnam Records Organization, or VietKings, marking its 10-year anniversary.

The March 7-17 festival features a wide array of activities and contests, including ao dai exhibitions, art performances, seminars, ao dai drawing competitions both on-site and online. The main focus of this year’s festival will revolve around showcasing the versatility of ao dai, suitable for all genders, ages, and environments.

The 2024 HCMC Ao Dai Festival is attended by officials, artists, models, influencers and others
The Ao Dai Festival promotes the widespread adoption of the traditional outfit in daily life and special occasions
The festival is recognized as “The longest-running ao dai festival in Vietnam” by the Vietnam Records Organization, or VietKings
The festival inspires local residents and international audiences with the beauty of the Vietnamese ao dai
Some of the gorgeous ao dai designs at the opening ceremony

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