Amidst the challenges of climate change, pollution, and dwindling natural resources, businesses are increasingly compelled to transition towards the circular economy. However, this shift is not without its hurdles. Despite being in the minority and encountering numerous barriers, businesses persist in moving forward and show no signs of giving up. During the “golden” decades of linear economic development, businesses thrived under conditions of resource exploitation, mass production, consumption, and disposal. This era favored cheap and appealing goods, often at the expense of environmental and health standards. However, given climate change, pollution, and resource depletion, businesses are compelled to embrace the circular economy model. This approach, centered on the principles of Reduce, Reuse, and Recycle (3R), emphasizes minimizing resource use, extending product lifespan through repair and reuse, and promoting material recycling. Tough to change Achieving change is not a straightforward process. Despite growing awareness of its necessity and urgency, businesses face numerous barriers. According to surveys, innovation and cost are among the most significant obstacles. Innovation, crucial for implementing technical solutions in production processes, often requires substantial investment. However, amid economic instability, this upfront investment may not guarantee immediate profit. While consumers increasingly value environmentally friendly products, they may hesitate to […]