The German Business Association (GBA) has shown increased enthusiasm for Vietnam’s growing market in the first quarter of 2024. The GBA is one of the largest foreign business associations in Vietnam and an integral part of the European Chamber of Commerce (EuroCham) in the country. This year, the GBA’s commitment to Vietnam’s market has been evident through the election of a new 15-member board, strategic expansion efforts in northern Vietnam, and high-level meetings that underscore German optimism despite prevailing challenges. Ambitious plans, strategic focus With ambitious plans and a strategic focus, the German Business Association (GBA) revealed its objectives for 2024 in January, led by a new 15-member board of directors. Headed by Alexander Ziehe from Viessmann Vietnam, representing diverse sectors from automotive to healthcare, the board aims to advance the interests of its nearly 400 members, underscoring Vietnam’s growing allure for German companies. Ziehe emphasized the GBA’s commitment to promoting member interests and fostering collaboration with key stakeholders. The association’s expansion into northern Vietnam reflects heightened member interest in the region, drawn by its robust infrastructure and the influx of foreign investment, including from Germany. Early 2024 data highlighted Hanoi, Quang Ninh, Thai Nguyen, Bac Ninh, Bac Giang, Haiphong, […]