HCMC – Vietnam’s beauty and personal care market is forecast to grow from US$2.45 billion in 2023 to US$3.3 billion by 2030, according to data presented by Swiss-based DKSH at its “Beauty Show 2025” event held in Hanoi on October 17.
The Beauty Show 2025 is an industry event organized by DKSH to showcase new ingredient solutions and discuss trends in the personal care and home care sectors. The event focused on promoting sustainable, safe, and compliant product development for manufacturers in Vietnam.
The sector is expected to post a compound annual growth rate (CAGR) of around 4.6% during the period. The figures highlight steady growth potential in Vietnam’s consumer goods sector, driven by increasing demand for personal care products.
In addition, DKSH cited market research showing that the country’s home care segment—which includes cleaning agents, detergents, disinfectants, and hygiene products—was valued at US$653.6 million in 2024 and is forecast to reach US$953.1 million by 2033, with a CAGR of 4.28% between 2025 and 2033.
The rising demand for natural, organic, and environmentally friendly products is prompting both local and international brands to innovate and adapt to higher industry standards. DKSH emphasized that compliance and transparency are becoming essential for building consumer trust and ensuring long-term brand credibility.
