Focus: Global branding: Building a strong national brand has long been a priority task of governments worldwide, with strategies and policies aimed at promoting their country’s brand image and message on the global stage. A successful national brand not only enhances a country’s reputation internationally but also facilitates the exportation of domestic products to foreign markets.
Inside Vietnam
Challenges Seen From Q1 Recovery: The General Statistics Office’s report on the country’s socio-economic performance in the first quarter of 2024 features several encouraging insights. Macroeconomic indicators suggest that the economy is now on a path to recovery but the recovery pace is sluggish, with several variables warranting further monitoring in the coming quarters.
To Rescue Or Not? The Ministry of Transport has proposed a plan for dealing with difficulties faced by eight BOT infrastructure projects by using VND10.65 trillion from the State budget. The rescue plan includes sharing the revenue shortfall compared to investors’ financial plans, terminating BOT contracts and buying back the projects. Is it reasonable, feasible, and compatible with regulations?
Coffee Traders Caught Off Guard: The coffee price in the Central Highlands, Vietnam’s key coffee growing region, shot up to VND100,000 per kilo on March 28. But this unexpected spike made many farmers unhappy as they had no more stock to sell.
Business
Who Will Benefit From Investment Support Fund? According to the draft of a Government decree, the planned Investment Support Fund, which is mainly sourced from global minimum tax revenue, would provide cash assistance to two groups of businesses involved in research and development (R&D) and high-tech goods manufacturing.
Many Sectors Still Struggling Amidst Market Surge: Despite the recent stock market rally, stocks in certain industries have been experiencing modest growth or have even declined against the start of the year. Yet this situation presents an opportunity for reallocating cash to these struggling sectors.
Living
A Blueprint For Success: Harnessing the unique characteristics of each region and engaging local communities in tourism initiatives are essential pillars for fostering regional tourism development. This approach not only amplifies authenticity but also fosters immersive travel experiences across diverse locales.
Discovering Pagoda On Ta Cu Mountain: Nestled atop the majestic Ta Cu Mountain in Binh Thuan Province, Linh Son Truong Tho Pagoda beckons visitors with its serene ambiance and awe-inspiring natural vistas. This revered cultural gem not only serves as a spiritual haven but also as a refuge for those seeking inner peace and solace amidst the splendor of nature.
Travel
Ban Ba Waterfall – A Cool Retreat From Summer Heat: Ban Ba Waterfall stands tall as one of northern Vietnam’s most majestic natural wonders. Featuring three continuous tiers of cascading water, this waterfall absolutely captivates visitors seeking a rugged wilderness escape from the summer heat during weekend getaways.
Sesame Candy: A Taste Of Hue’s Culinary Heritage: Sesame candy, or mè xửng in Vietnamese, holds a revered place in the rich culinary tradition of Hue, the ancient capital.
