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Denmark’s Pandora breaks ground on Binh Duong facility

By Ngoc Nguyen

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HCMC – Danish company Pandora, the world’s largest jewelry maker by revenue, has broken ground on a US$150-million production factory in the southeastern province of Binh Duong.

The groundbreaking ceremony was held on May 16 at the Vietnam-Singapore Industrial Park III in Tan Uyen District, Binh Duong, with representatives from the Danish and Vietnamese governments, and Pandora’s CEO and President Alexander Lacik, taking part.

The new facility will be Pandora’s fourth manufacturing site.

When it opens in early 2026, the jewelry production factory is expected to create jobs for over 7,000 silversmiths and produce 60 million pieces of jewelry annually, said Alexander Lacik, CEO and President of Pandora.

Talking about the reason for choosing Vietnam as a destination to establish Pandora’s facility, Alexander Lacik emphasized the importance of the Vietnamese workforce, especially silver craft culture, the focus on sustainable development, and improved infrastructure in the country.

Vo Van Minh, chairman of Binh Duong Province People ́s Committee, presents a bouquet of flowers to celebrate the groundbreaking ceremony of Pandora Production Vietnam’s new factory.

The facility will run on 100% renewable energy, only use recycled silver and gold, and will be constructed in accordance with LEED Gold standards, a leading green building certification.

Jacob Jensen, Danish Minister for Food, Agriculture and Fisheries, said: “The new factory will be a great  success story of Denmark’s global export and embodiment of our partnership with Vietnam in the green  transition and fight against climate change.

“By engaging in cutting-edge technology and sustainable production  practices, as Pandora is going to invest in this crafting facility, we are happy to contribute to Vietnam’s  sustainable economic growth and development of the local skilled workforce.”

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