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Revealing The Lux Collective’s ambitious expansion plans throughout the world

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Looking to 2024 and beyond, The Lux Collective has revealed four innovative projects for its luxury flagship brand LUX*. With these award-winning resorts, LUX* is designed on the promise of a different kind of luxury, one that helps our guests celebrate life throughout their stay. We redefine the modern style of luxury and are excited to expand our global footprints into new awe-inspiring destinations set in secluded nature. As a hospitality industry leader, we will continue to create extraordinary experiences for the guests through elevated shining service, beautifully designed spaces, and aspiring escapes.

Travellers seeking rich cultural heritage and scenic settings can explore the desert of Sharjah with a duo of openings, LUX* Al Jabal and LUX* Al Bridi, while travellers looking to indulge in a luxury urban resort oasis coupled with the beauty of art, LUX* Guangzhou in China will feature the essence of nature-inspired travel to enrich the body, mind and soul, exuding charming historic heritage.

Those seeking a new kind of island life can uncover the jungle-draped coastlines of LUXNAM* Phu Quoc in Vietnam. Opening in Q2 2025 and a first for this part of Asia, LUXNAM* Phu Quoc will be an eye-catching overwater resort on the jungle-draped island of Phu Quoc off the coast of Vietnam. The 126-villa only resort will consist of two areas connected by a sleek 2-kilometre long jetty over the calm lagoon. A modernist Maldivian-style resort, LUXNAM* Phu Quoc will perch above the waters and coral reefs of Kien Giang Biosphere Reserve and take design inspiration from reimagined Vietnamese traditions with a minimalist twist. Besides building in harmony with nature and biodiversity, the Group’s sustainability DNA is thoughtfully incorporated throughout the dragon-shaped resort. Offering guests a choice of 109 overwater villas (most with private pools), 13 beach pool villas, two penthouses and two beachfront pool mansions, it will also feature restaurants with innovative world-class cuisine, spa, fitness centre, four swimming pools and a children’s playground. Ideal for those seeking renewal, slow living, a holistic approach to wellbeing and creative dining options, LUXNAM* Phu Quoc aims to define a new take on Vietnamese luxury for global travellers and in-the-know locals alike.

Growing the global presence, The Lux Collective currently manages a portfolio of 18 operating resorts and hotels in Mauritius, Maldives, Ile de la Reunion, China and Tanzania. There are 11 more hotels in its progressive development pipeline in Asia and the Middle East.

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