Nespresso Boutique, a new coffee shop concept designed to provide customers experiences that marries the brand’s dedication to championing constant innovation and adherence to a circular economy, debuts in downtown HCMC.
Nespresso Boutique, located at the Saigon Centre building on Le Loi Street in HCMC’s District 1, embraces sustainability in every step of the way, going beyond coffee and moments of indulgence.
“The Nespresso story started with a simple but revolutionary idea: enable everyone to create a cup of coffee just like a skilled barista. From this beginning more than 30 years ago, Nespresso has revolutionized the way millions of people enjoy their coffee every day. It is in a Nespresso Boutique such as this one at Saigon Center that you can experience what makes Nespresso unique: our coffee expertise, our innovative spirit and our commitment to sustainable quality,” said Fabio De Gregorio, Regional Business Development Manager.
The new Nespresso Saigon Center Boutique is a true celebration of coffee and sustainability. Everything from the muted color palette of rich coffee browns, crema-inspired golds, and floor tiles, to lamps selected to echo those used in coffee farms, have been carefully designed to draw the connection to coffee and its origins.
The new concept also demonstrates Nespresso’s commitment to sustainability with elements such as table-tops made from used coffee grounds, shelves made using recycled aluminium and wood that has been 100% sourced from reforestation programs.
The new Nespresso Saigon Center Boutique offers a simplified and holistic shopping journey through carefully sequenced areas. Beyond discovering their taste preferences from the full range of coffees, guests can experiment with coffee recipes and personalize their coffee experience through the different Nespresso machines.
At the heart of Nespresso lies its dedication to creating innovative solutions that ultimately protect and benefit society. One can positively impact the lives of many people by participating in Nespresso’s recycling program, which entails dropping off used Nespresso coffee capsules at the Nespresso Boutiques at Saigon Center, Annam Gourmet Estella and Phu My Hung.
All Nespresso capsules are made with aluminium, which is infinitely recyclable. Once separated from the aluminium casings, the used coffee grounds are sent to farms to be used as compost fertilizers, while the aluminium is sent to our partnering smelter for upcycling into everyday objects.
“At Annam Group, we have always been looking at the most premium products that bring something special to the end consumer. We are delighted to be the official distributor of Nespresso since 2017 and with the opening of the first boutique in HCMC, to bring the full Nespresso experience in Vietnam,” said Cedric Guillet, Business Director Vietnam.
