The One Commune One Product (OCOP) program, aimed at boosting rural economic development by showcasing agricultural, non-agricultural, and service products from different regions, has yet to get a positive response from the market. Despite its implementation throughout the country, achieving success for these products remains no easy task. The story centers around Phan Thi My Le’s company, a pioneer in selling OCOP products in Danang City, providing insight into the current OCOP market and the requirements for its sustainable development. Quality is not enough My Le’s journey began with selling local specialties alongside her mother during her childhood, and later opening a small dried food store after marriage. Eventually, she established her own business, Phat Ngoc My Limited Liability Company, to sell her hometown’s specialties. My Le carefully considered the OCOP products as quality products worthy of introducing to the local community, and domestic and international tourists. Embracing the OCOP business was a well-thought-out decision for My Le. “As Danang City and the entire country aimed to bring various OCOP products to customers, the name ‘One Commune, One Product’ highlighted the quality, making me confident in presenting them to my customers,” she said. The central location of her store, near […]