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Wednesday, June 26, 2024

IHG expands Crowne Plaza brand in central Vietnam

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HCMC – The InterContinental Hotels Group, or IHG, has signed a management agreement with the Minh Dong Travel Service and Trading Company Limited, a member of the PGT Group, to open the second Crowne Plaza in the central coastal city of Danang, which is set to welcome guests in 2023.

With unobstructed views of the ocean, the 300-room Crowne Plaza Danang Waterfront will be highly sought after by business and leisure travellers seeking a single destination for work, meetings and relaxation.

The 38-storey hotel will be located next to the beachfront on the city’s main thoroughfare Vo Nguyen Giap street.

The expansion of Crowne Plaza is part of the transformation of the brand in Vietnam and has been designed to fulfil the needs of modern business travellers. The hotel will feature the brand’s signature Social Workspace lobby concept that affords guests a seamless transition from work to that all-important downtime.

With 1,500 square metres of dedicated space, the hotel will serve meetings and events, ranging from corporate functions to weddings, for up to 400 people.

“It’s fantastic to be growing one of the world’s largest upscale brands, Crowne Plaza, in central Vietnam,” said Serena Lim, vice president for the development of IHG in Southeast Asia and Korea. “We are delighted to be partnering with the PGT Group, which has extensive experience in Danang and Hoi An, to bring out the best of Danang through this hotel partnership.”

Le Anh Trieu, chairman of PGT Group, said, “As we expand further into commercial real estate ownership, it’s fantastic to partner with IHG and benefit from both its strong local presence in Vietnam and its global scale and systems.”

The upscale brand’s focus on business and meetings will ideally complement the range of stylish, high-end apartments, Trieu said.

IHG has been in Vietnam for over a decade and has 14 hotels operating under four brands—Six Senses, InterContinental, Crowne Plaza and Holiday Inn—with another 17 in the pipeline, including brand entries for Regent and Hotel Indigo.

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