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VFF, Coca-Cola and FIFA team up to bring FIFA Women’s World Cup 2023 Trophy to Vietnam, igniting pride of Vietnamese sports

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The FIFA Women’s World Cup 2023TM Trophy Tour is coming to Vietnam on March 4, 2023, courtesy of Coca-Cola in partnership with the Vietnam Football Federation (VFF) and the Fédération international de football association (FIFA) at Vietnam Youth Football Training Centre (Hanoi). The event inspires national and young football players of Vietnam to witness the prestigious trophy and cheer on the Women’s national football team ahead of the FIFA World Cup 2023TM final.

The FIFA Women’s World CupTM Trophy Tour officially started on February 25, 2023 in Japan. From there, it is traveling to a series of Asian countries, with Vietnam being the fourth destination to welcome the Trophy. This is the first time Coca-Cola joins forces with the Vietnam Football Federation to organize the FIFA Women’s World Cup Trophy Tour procession.

Vietnam Women’s National Football Team take a photo with the FIFA Women’s World Cup

The event marked a historic milestone when the Vietnamese Women’s Football Team qualified for the FIFA Women’s World Cup for the first time in Australia and New Zealand. The event features Mr Hoang Dao Cuong – Deputy Minister of Culture, Sports and Tourism – and representatives of the Vietnam Sports Administration, the Vietnam Football Federation, the ambassadors of Australia, New Zealand and the Netherlands; the coaches of the National Women’s Team, former players and 30 young players who are currently practicing at the Vietnam Youth Football Training Centre, alongside the presence of about 300 guests and media agencies joining to spread out the event.

Mr. Duong Nghiep Khoi, General Secretary of the Vietnam Football Federation (VFF), said: “It is very proud that the Vietnamese Women’s Football Team made it to the finals of the FIFA Women’s World Cup 2023. We are also honoured that Vietnam is a destination of the FIFA Women’s World Cup 2023 Trophy Tour. The Trophy procession event is a recognition of the achievements of Vietnamese Women’s Football and affirms the position of the country’s sports in the international arena. The Vietnam Football Federation would like to express our gratitude to Coca-Cola for co-organizing this event.”

Mr. Leonardo Garcia – General Director of Coca-Cola Vietnam & Cambodia

 Mr. Leonardo Garcia, General Director of Coca-Cola Vietnam & Cambodia, said: “We believe that the FIFA Women’s World Cup Trophy Tour brings encouragement and inspiration to Vietnamese girls and sports fans. Coca-Cola’s customers are also die-hard football fans who believe in magic with the spirit of “Believing is magic”. Accompanying this special event, Coca-Cola would like to celebrate every moment of connecting and enjoying sports of Vietnamese fans, harmonizing with the passionate sports spirit around the world.”

Participating in the FIFA Women’s World Cup 2023TM Trophy event in Vietnam, Ms. Chuong Thi Kieu, representative of Vietnam Women’s National Football Team, proudly expressed: “For female players and athletes, seeing the real World Cup Trophy in such close distance is great happiness and big recognition. FIFA, VFF, and Coca-Cola have brought not only joy but motivation for us. As a national football player, I was inspired when I saw this coveted prize with my own eyes. It drives me to work harder to contribute to the Women’s National Football Team.”

Ms. Sarah Gandoin – FIFA representative speaks at the event

“I am honoured to celebrate the official stop of the FIFA Women’s World Cup™ Trophy Tour here in Vietnam together,” FIFA’s Trophy Tour project lead Sarah Gandoin said. “This Trophy Tour is going beyond anything that has been done before, inspiring women and girls by shining a spotlight on the skills, stories and creativity of the women’s game that will be showcased in Australia and New Zealand.”

 “This is the biggest-ever FIFA Women’s World Cup Trophy Tour and that is because we are looking forward to the biggest-ever FIFA Women’s World Cup. With Vietnam’s top female footballers gearing up to take on the best in the world, this is a fantastic opportunity for fans to come along and enjoy an unforgettable experience.”

The FIFA Women’s World CupTM Trophy traveling around the world promises to bring unique experiences. Youth women players will be given a skills training session by coaches and football legends, as well as get inspired by their stories about the team, players, and hopes for the FIFA Women’s World Cup 2023TM. This is to celebrate their abilities to go beyond all expectations, becoming an inspiration for other women and girls, especially the young women’s team in the U15 – U19 age groups, to follow suit and be prepared to pursue the FIFA Women’s World CupTM dream of Vietnamese football.

Mr. Peeyush Sharma, CEO of Coca-Cola Vietnam

Coca-Cola has been a partner of FIFA since 1976 and has been an official sponsor of the FIFA World CupTM since 1978. The FIFA Women’s World CupTM Trophy Tour aims to bring the iconic trophy to visit the 32 FIFA-eligible countries, which is also a part of Coca-Cola’s efforts to promote women’s football and sports.

For more information about the company and the brand, please visit https://www.cocacolavietnam.com/news

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