HCMC – Vietnamese tourists are increasingly drawn to flower-viewing tours in Northeast Asia, according to local travel firms.
Among the destinations of choice are Japan and South Korea for cherry blossoms, and Taiwan for plum blossoms, said Truong Thi My Hien with local tour operator IMAGE Travel.
The tours offer visitors with a chance to see flowers in bloom and experience the local culture and cuisine, she added.
Travel companies such as Tugo and BenThanh Tourist have seen a surge in early bookings for Northeast Asian trips compared to the previous year.
World Travel, a HCMC-based tourism firm, said its tours to the region are nearly fully booked for mid-March and April.
In 2023, Vietnamese tourist arrivals in Japan soared to a record high. The Northeast Asian country attracted over 536,800 Vietnamese visitors between January and November last year, according to the Japan National Tourism Organization (JNTO).
